
Making Good Decisions and Giving Good Advice: The Psychology of Evaluating, Deciding, and Persuading
Make informed decisions that drive business growth.
Why should you attend?
After this training, participants will have the tools to better:
- Recognize and mitigate cognitive biases that affect the decision-making process.
- Improve their ability to evaluate options under risk and uncertainty.
- Apply psychological principles to persuade and influence others effectively.
Training Overview
In the complex and often uncertain world of business, the ability to make sound decisions and offer effective advice is invaluable. "Making Good Decisions and Giving Good Advice: The Psychology of Evaluating, Deciding, and Persuading" provides an in-depth exploration into the psychological factors that influence judgment and decision-making. This training addresses the common pitfalls and cognitive biases that can lead to suboptimal outcomes and equips participants with scientifically-backed strategies to overcome these challenges.
Understanding the psychology behind making decisions and persuasion can significantly enhance both personal and organizational effectiveness. Research by McKinsey & Company indicates that recognizing and mitigating cognitive biases can lead to better business decisions and improved organizational performance (McKinsey & Company, 2020) .

Training Content
Part One: A Primer on the Psychology of Judgment and Decision Making under Conditions of Risk and Uncertainty
- Exploration of how humans systematically deviate from rational decision-making.
- Discussion on the limitations of traditional decision-making theories.
- Insights from behavioral psychology and neuroscience.
Break
5 MINS
Part Two: The Psychology of Evaluation
- Examination of the solo contemplation phase in decision-making.
- Analysis of how intrapersonal decision processes can lead to suboptimal outcomes.


Part Three: The Psychology of Persuasion
- Overview of the literature on human persuasion.
- Study of powerful techniques to influence others and get them to agree.
Break
5 MINS
Part Four: Lessons from Neuroscience and Workshop
- Learning about the brain’s automatic processes through fMRI studies.
- Real-life examples and practical applications of the knowledge gained to improve decision-making and advice-giving.
Who is this training for?
This training is ideal for:
- Executives and Managers
- Team Leaders
- Business Consultants
- HR Professionals
- Anyone involved in decision-making, evaluation, and persuasion processes within their organization.
- Participants will gain practical insights that can be applied in various professional contexts, enhancing their ability to make informed decisions and effectively advise others.
Training Details
Price:
JAMS Pathways offers a flexible pricing model tailored to the specific needs and scope of each training, which aims to provide the best value based on the duration and complexity of the training required.Location:
In-person, virtual, or hybrid.Duration:
Two days (optional flexible duration – from a 60-minute session to a one-week workshop).Type of Exercises:
Interactive workshops, case studies, and real-life scenario analysis.Did you know?
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