Layoff Mistakes: Tips from Rich Birke

In a recent piece by Cheryl Winokur Munk, industry professionals discuss the most damaging layoff mistakes companies make and how they can avoid them. Among the voices in the article, Rich Birke, lead facilitator and trainer at JAMS Pathways, emphasizes the critical role of managing uncertainty in the workplace when layoffs are imminent.

Birke explains that when companies allow layoff rumors to spread unchecked, they create an environment of fear and distraction, even among employees who are not directly affected. This uncertainty can lead to productivity loss, retention struggles, and recruitment challenges. To help mitigate this, Birke advises that layoff discussions should initially be confined to a small, trusted group before being communicated strategically. He warns against letting speculation dominate the workplace, stating, “News often isn’t as bad as people’s imaginations can make it.”

His insights come at a time when companies like Better.com and Meta have been widely criticized for impersonal and poorly executed layoffs, eroding trust and damaging morale. Beyond uncertainty, the article highlights additional mistakes—such as cutting off employee access before notification, handling layoffs impersonally via email, and failing to correct missteps when they occur.With many companies anticipating layoffs in 2025, Birke’s guidance serves as a reminder that transparency and careful planning are essential to maintaining trust during difficult transitions.

For more on Birke’s insights and expert perspectives, read the full article here.